Nielsen and Panoply Media Introduce
First Audience Targeted Podcast Marketplace

Unprecedented technology
for podcast publishers and advertisers.

Connecting publishers with tools to monetize extraordinary audio. Connecting advertisers with unparalleled access to extraordinary listeners.

For Advertisers
Targeting. Insights. Maximize your ad dollars.
  • Reach over 60,000 segments.
  • Your message heard in award-winning, premium podcasts.
Contact Us
Learn More
For Publishers
Publish. Monetize. Measure. All with one powerful tool.
  • A platform for publishers, built by publishers.
  • Earn revenue from your back catalogue and unsold episodes.
Request Invite
Learn More
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Advertiser Overview

Megaphone Targeted Marketplace

We offer advertising partners exclusive demographic and behavioral segmentation based on a listener's location, interests, demographic profile, purchase behaviors and more.

Target
Males
18 - 40
age
N/A
education
Order Flight
Oct 8th
Dec 20th
Geo Location
New York City
Sydney
Canada
Unitied Kingdom
Washington D.C
Target
Females
24 - 50
age
Secondary
education
Order Target
Females looking to buy Coffee
Segment - Intent to purchase
Order Flight
Jul 10th
Aug 1st
Geo Location
United States
Australia
Fiji
New Zealand
Industry Leading Data
First-Class Targeting
Engaged Consumers
Unprecedented Capabilities
Premium Inventory
Publisher overview

By podcasters, for podcasters.

The team behind Megaphone has been recording and distributing podcasts for more than a decade. We used that experience to build a suite of tools to meet the needs of veteran producers and blue-chip advertisers.

Effortless Publishing

Upload your episode, add the description, and hit publish. One page, one button.

Dynamic Ad Insertion

Pick the points where ads should appear in each episode. Megaphone takes care of the rest.

Plug-and-Play Sales

Integrate with any sales partner, including Panoply’s seasoned sales team.

Distribution Far and Wide

Publish your podcasts to all of the major players with a single click.

A Rock-Solid Foundation

Depend on a battle-tested tech backbone to deliver enterprise-level reliability.
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Dynamic Advertising

Change ads on the fly.

Megaphone is built around revolutionary dynamic advertising technology.

How does it work? Podcasts and advertisements are recorded separately–even host-read mid-roll reads. Megaphone automatically combines ads and content using campaigns and targets. Set the rules once and everything happens behind the scenes and in real time.

Leverage your full catalog, capturing ad revenue whether an episode is one day or three years old.

Order Name
Pre Roll
Targets
Target podcasts or episodes for order
Gist 97f7631d438fc8ed8f184574d572f796c8aa30049c2a93fd6a535e411678bb6f
Sea Lion, Smell Lion
Gist 97f7631d438fc8ed8f184574d572f796c8aa30049c2a93fd6a535e411678bb6f
Where Genius is Born
Gist 97f7631d438fc8ed8f184574d572f796c8aa30049c2a93fd6a535e411678bb6f
Where Genius is Born
Order Name
Pre Roll
Pre Roll
Mid Roll
Mid Roll
Post Roll
Post Roll
Targets
Target podcasts or episodes for order
Gist 97f7631d438fc8ed8f184574d572f796c8aa30049c2a93fd6a535e411678bb6f
Sea Lion, Smell Lion
Gist 97f7631d438fc8ed8f184574d572f796c8aa30049c2a93fd6a535e411678bb6f
Where Genius is Born
Order Name
Pre Roll
Mid Roll
Post Roll
Targets
Target podcasts or episodes for order
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Inc. Uncensored
Burnt toast 90f66d94c8eb55ecee783ade08d23b72428eb2bf5de365403de3719521851229
Burnt Toast
Sex lives 6c31d887ac1d2f16a62dde52434f0ea538019e5ff6defef0f0834981722457ed
Sex Lives
Insightful Data

Know your audience.

Podcasting metrics are difficult. We know that. So we built Megaphone to change the game.

Megaphone compiles real-time performance statistics on episodes, shows, and ad campaigns, giving you actionable data to make informed decisions. Detailed audience reporting provides intelligence into listening habits, including where they are and what software and device they’re using.

And since this kind of data is important to partners and advertisers, Megaphone’s report generation tools make it simple to share.

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Distribution

Your podcasts, everywhere.

Podcasts published with Megaphone reach listeners wherever they are. We believe in being open and accessible, and your content should be available everywhere it can be.

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